The 2014 Greenlee Glimpse was the first major publication I was solely responsible for producing. This project began as soon as I started my position in June 2014, with planning content and organizing the mailer that goes out to all of the school’s alumni requesting their latest news.
Throughout the fall I worked with students to complete stories and visual content for the magazine, while overseeing a complete redesign of the publication. Working through the publishing process was certainly eye-opening. It required me to analyze the publication’s audience and reach, determine the best format and style for readers, as well as the appropriate quantity of magazines to order based on both the audience’s and the school’s needs.
Managing such a large project and keeping on top of deadlines — my own and others’ — did prove challenging. But the process required me to use time efficiently and be immediate and decisive throughout the planning and production processes. Though it took longer than I had anticipated, I was very happy with the final publication — a perfectly-bound, 56-page, 9-by-13 inch magazine with a fresh look and feel. Later in the spring, the school’s namesake, Bob Greenlee, also complimented the magazine, saying it was one of the best he had seen through the years.