This project was a long time in the making — almost a year, to be exact. When I was first tasked with creating a brochure about the Greenlee School’s required 400-hour internship program the school was in the midst of updating its curriculum.
If you know anything about the wonders of bureaucracy, you know that promptness is not one of them, especially in higher education. Once I had an initial draft of the copy and design mocked up this project got put on the backburner until the catalog changes made it through the school’s curriculum committee and were approved by the university.
Fast forward through two busy semesters and that finally happened! To be honest, when I finally got back to this brochure this summer I was glad to have sat on it for a while. After some time, I was able to come at it with a new perspective and am really proud of the finally product that I put together.
It’s really easy for brochures to become messy with too much information, but I worked to pare down the information to keep it simplistic and clean and ensure it didn’t repeat info provided in other materials that students would likely already have seen. It was great to be able to use a lot of images my team and I took over the last two years in this project, which the Greenlee School should be able to use for quite some time.
